Better Life Appliances and Accessories is a fully owned company of the Easa Saleh Al Gurg Group LLC and is an ISO 9001:2008 certified organization. It was formally named as Better Life following the merger of appliance businesses of three ESAG divisions in 2003 – Scientechnic – Home Appliances Division, Scientechnic – Telephones Division and Al Gurg Electronics. The company operates in UAE, Oman, Qatar and Saudi Arabia.
Since its inception, Better Life continues its relentless pursuit to making life better and easier for everyone by being the only specialist home appliances, consumer electronics and telecom company home to the world’s best brands.
It is now a market leader carrying the widest range of built-in appliances, major domestic appliances, small appliances, air conditioners, air and water purifiers, televisions and cordless/corded telephones from a large portfolio of world-class brands including Siemens, Smeg, Zanussi, Fisher and Paykel, Terim, Gigaset, Grundig, Beko, Vestfrost Solutions, Forbes, Onida, TCL Small Appliances, Gefu and AEG. The market has also seen Better Life’s bold venture into growing their brands, Wolf Power and Euron, showcasing a range of home appliances and barbecue grills superbly competing with mainstream brands.
The variety of brands carried by Better Life boasts of the world’s best in design, quality, technology, innovation and energy efficiency guaranteeing optimum delivery to every home requirement. Better Life conducts diversified businesses in its operations – Retail, Distribution and Projects divisions.