Supported by a full-fledged service and delivery centre, our diversified business operations include retail, distribution and projects. Our main product categories include built-in appliances, cookers, washers, small appliances and kitchen accessories.
Better Life is home to the world's best brands in kitchen appliances with a wide choice of over 400 products from more than eight international brands including Siemens, Smeg, Zanussi, Vestfrost, Terim, Airy and Hostess as well as the globally renowned – Forbes of Switzerland. We also have Better Life's own brand - Wolf Power. Pioneering the concept of built-in appliances in the region, our showrooms are located at the Mall of the Emirates, Springs Souk, Al Ittihad Road in Dubai and Dalma Mall in Abu Dhabi. Our customer service facility is located in Al Aweer, Dubai.
ISO 9001:2015 Certification - This Bureau Veritas certification affirms our Quality Management System’s goal (QMS) to ensure customer satisfaction at all times. Ideal Luxury Appliance Store for Customer Service, Safety Standards, Showroom Displays and Layouts - Given by the Dubai Municipality for exceptional performance in terms of customer service and safety standards.
Easa Saleh Al Gurg Group
Founded in 1960 by HE Easa Saleh Al Gurg, KCVO, CBE, Easa Saleh Al Gurg Group is a multidivisional conglomerate with 27 companies. ESAG’s diverse product and business interests include retail, building & construction, industrial and joint ventures. With an active presence throughout UAE, Oman, KSA; its reach stretches across Asia, Middle East, Africa, parts of America, and Oceania.