Supported by a full-fledged service and delivery centre, our diversified business operations include retail, distribution and projects. Our main product categories include built-in appliances, cookers, washers, small appliances and kitchen accessories.
Better Life is home to the world's best brands in kitchen appliances with a wide choice of over 400 products from more than eight international brands including Siemens, Smeg, Gorenje, Zanussi, Vestfrost, Terim, Solis and Hostess as well as the globally renowned – Forbes of Switzerland. We also have Better Life's own brand - Wolf Power. Pioneering the concept of built-in appliances in the region, our showrooms are located at the Mall of the Emirates, City Centre Mirdif, The Springs Souk, Deira - Al Ittihad Road in Dubai and Dalma Mall and Abu Dhabi Mall in Abu Dhabi. Our customer service facility is located in Al Aweer, Dubai.
ISO 9001:2015 Certification
- This Bureau Veritas certification affirms our Quality Management System’s goal (QMS) to ensure customer satisfaction at all times.
Ideal Luxury Appliance Store for Customer Service, Safety Standards, Showroom Displays and Layouts
- Given by the Dubai Municipality for exceptional performance in terms of customer service and safety standards.
DSES - Best Service Performance Outlet Award 2020
- Given by the Department of Economic Development in Dubai for exceptional performance in terms of customer service.
Easa Saleh Al Gurg Group
Founded in 1960 by Easa Saleh Al Gurg,our late Chairman, ESAG is a multidivisional conglomerate with 27 companies. ESAG’s diverse product and business interests include retail, building & construction, industrial and joint ventures. With an active presence throughout UAE, Oman, KSA; its reach stretches across Asia, Middle East, Africa, parts of America, and Oceania.
We believe life is better with better deeds. A glimpse of our journey towards making a positive difference within the community.
Better Life has once again joined forces with the Ramadan Sharing Fridges Initiative, under the umbrella of Emirates Red Crescent, during the auspicious month. The collaboration is part of an ongoing CSR programme 'Better Deeds', launched in 2017.