Better Life News
Better Life to retail Smeg's
Dolce & Gabbana range at Robinsons
The small appliances from Smeg are all adorned with Dolce & Gabbana’s signature decorative style. Toasters, citrus juicers, coffee machines, kettles, blenders, stand mixers and slow juicers all decorated with gold lemons, citrus fruits, prickly pears and bright red cherries are just some of the typical Sicilian decorations framed in triangular motifs called crocchi.fruits, prickly pears and bright red cherries are just some of the typical Sicilian decorations frames in triangular motifs called crocchi.
There are also delicate floral motifs inspired by the coasts and landscapes of Southern Italy and images of fascinating Mt. Etna, surrounded by ornamental friezes, picturesque ruins of the Greek temple of Castor and Pollux in the Valley of Temples, trinacrie and cartocci, a decorative motif similar to stylised acanthus leaves.
The Better Life e-commerce website has been launched with some exclusive online offers. The website offers a wide range of kitchen appliances from 16 different brands. Online customers can choose from 11 different categories and more brands will be listed soon.
Better Life and Siemens Home Appliances have formally launched the next-generation Home Connect technology in the UAE with a bang – by taking over Dubai’s Burj Khalifa for an activation on June 18 2019.
This new technology is the future-ready approach to the new role appliances have in daily life. Home Connect turns living spaces into connected homes where devices communicate with users and each other seamlessly and can be controlled over Wi-Fi.
The Home Connect appliances line will currently be sold at Better Life’s Mall of the Emirates and City Centre Mirdif stores and other premium retailers.
Better Life’s indigenous brand Wolf Power has been listed on the brand map of GfK for the very first time, having attained a critical market share. GfK SE is Germany’s largest market research institute, and the fourth largest market research organization in the world. With a revitalized range, expanded availability and especially the efforts of Wolf Power team and Better Life wholesale team, the brand has for the first time been recognised among top contribution brands in the Cooker category with a 3% market share in value in the UAE.
The multi-fold strategy of working with premium manufacturers that supply large appliances to major brands; launching more state of the art products, with exceptional service and superior value proposition to customers and availability at all leading retailers in the UAE; with ongoing expansion through an exclusive distributor in Oman has reaped dividends for the brand.
Better Life has added the well-known Swiss brand, Solis, to its portfolio during a launch event held in April. Solis has successfully been introducing new technology products for the kitchen, beauty and climate-control segment since 1908. The vast experience has enabled the brand to be at the forefront of introducing new, safe and innovative products.
Better Life will be the exclusive distributor of Solis in the UAE. Solis products will be available in all Better Life stores and powered retailers from May 20. The entity will be retailing hair dryers, table grills, vacuum packaging systems and slow juicers.
Better Life recently unveiled the unique and exclusive Dolce & Gabbana Fab28 hand painted Smeg refrigerator with the theme “Blind Love”. The fridge is among the 100 limited edition pieces, each with a unique design story.
Blind Love, is inspired by the exploits of the paladins of France, and accentuated by whites, blues, reds and greens that characterize traditional Sicilian cart decorations. The event which was held at the ESAG Degisn Hub at D3 also revealed the newest collection of the Dolce & Gabbana x Smeg small appliances range – a blender themed “Sicily is my Love”.
Better Life participated in the Taste of Dubai event from March 07-09 by displaying Smeg appliances with an Italian look and feel providing visitors an interesting Italian kitchen ambiance.
The Better Life and Smeg Italian themed stand received a good response at the recent Taste of Dubai event.
Better Life has recently been awarded the project to provide Smeg kitchen appliances for Mamsha Al Saadiyat, a prestigious development by Aldar Properties at Saadiyat Cultural District – Saadiyat Island, Abu Dhabi.
A lifestyle inspired by the art of the cultural district and charm of the Saadiyat coastline, Mamsha Al Saadiyat is an exclusive address at the heart of the world’s new cultural district. The district is home to Louvre Abu Dhabi designed by architect Jean Nouvel, Guggenheim Abu Dhabi by Frank Gehry and Zayed National Museum by Lord Norman Foster.
Better Life recently opened their fifth store in the UAE. The store is located on the first floor of the recently opened Springs Souk. This is the first boutique store of the entity that is focussing on reaching out to home owners through a large bandwidth of products. At the store, Better Life product offering of top quality brands includes Siemens, Smeg, Forbes, Breville, Dyson, Nespresso and Rossetti, amongst many others.
Following from last year’s success when SMEG and Dolce & Gabbana teamed up to realise 100 unique hand painted refrigerators, this year the collaboration ‘Sicily is my love’ focused on smaller products such as toasters, citrus juicers, coffee machines, kettles, blenders, stand mixers and slow juicers. A limited number of these items were sold out on arrival at the Better Life Mall of the Emirates showroom.
Better Life has launched their new philosophy (GUIDE) in collaboration with ESAGLearning. The philosophy was developed during the course of a two month training session and defines the mindset expected from Better Life employees to support the entity’s three business verticals.
GUIDE stands for: Greet & Welcome; Understand Needs; Inspire; Develop Relationships and End Positively.
Better Life has recently been awarded the project to provide Siemens kitchen appliances for BLVD Crescent, a prestigious development by Emaar Properties in Downtown Dubai.
Defined by compelling architecture, BLVD Crescent is the latest addition on the vibrant Mohammed Bin Rashid Boulevard. Set in two towers of 39 and 21 storeys, the property is home to more than 300 exclusive residential units.