About Us


Better Life Appliances and Accessories is a fully owned company of the Easa Saleh Al Gurg Group LLC and is an ISO 9001:2008 certified organization.  It was formally named as Better Life following the merger of appliance businesses of three ESAG divisions in 2003 – Scientechnic – Home Appliances Division, Scientechnic – Telephones Division and Al Gurg Electronics.  The company operates in UAE, Oman and Saudi Arabia.

Since its inception, Better Life continues its relentless pursuit to making life better and easier for everyone by being the only specialist home appliances, consumer electronics and telecom company home to the world’s best brands.

It is now a market leader carrying the widest range of built-in appliances, major domestic appliances, small appliances, air conditioners, air and water purifiers, televisions and cordless/corded telephones from a large portfolio of world-class brands including Siemens Home Appliances, Smeg, Zanussi, Fisher and Paykel, Terim, Gigaset, AEG, Grundig, Vestfrost Solutions, Forbes of Switzerland, LIGHTAIR, Terim, Telefunken, Onida, TCL, Classic ACs and Beko(Oman). The market has also seen Better Life’s bold venture into growing their brands, Wolf Power and Euron, showcasing a range of home appliances and barbecue grills superbly competing with mainstream brands.

The variety of brands carried by Better Life boasts of the world’s best in design, quality, technology, innovation and energy efficiency guaranteeing optimum delivery to every home requirement.   

Better Life conducts diversified businesses in its operations – Retail, Distribution and Projects divisions.

Retail Business – Through its retail showrooms, Better Life provides the optimum customer experience.  The showrooms are located in strategically targeted areas in the UAE. See our store locations

Distribution Business - Better Life is the leading supplier and preferred vendor for all hypermarkets, power retailers, supermarket chains and dealers.

Projects Business – The company has successfully delivered and serviced a number of prestigious projects in the region partnering with leading real estate development companies.  Some of the recent developments successfully executed by the company are the Cayan Tower formerly known as Infinity Tower, Sheraton Hotel, Burj Views, World Trade Residences and the Damac developments – The Vogue, Cosmopolitan, Water’s Edge, Capital Bay to name a few.

Better Life has a full-fledged service and delivery center which is empowered by the full support of principal brands for all kinds of after sales solutions.  The company employs specialist engineers and professionals to offer specialized services for complete and thorough service solutions. The focus of the company is to create customer delight by giving prompt and accurate solutions.


ISO 9001:2008 – Bureau Veritas Certification

The Bureau Veritas Certification has certified Better Life Appliances and Accessories as a company compliant with the ISO 9001:2008 management system standards.

This certification affirms the Quality Management System (QMS) established and implemented by Better Life in order to ensure customer satisfaction on a continuous improvement basis.

This endeavor represents Better Life’s vision of quality as it observes world class standards – a company known to be a quality provider of white goods, brown goods and telecom products with robust systems supporting its wide operations - human resources, finance, distribution, projects, retail, procurement, marketing, and warehouse.

Ideal Luxury Appliance Store for Customer Service, Safety Standards, Showroom Displays and Layouts – Dubai Municipality

The former Better Life showroom at Mirdiff City Centre has earned plaudits for its exceptional performance in terms of customer service and safety standards. The showroom was selected by Dubai Municipality officials as an ideal example for similar establishments retailing in luxury appliances.   This is a worthwhile distinction earned, that is being showcased as a benchmark for other showrooms by Dubai Municipality.

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