Better Life recently opened their fifth store in the UAE. The store is located on the first floor of the recently opened Springs Souk. This is the first boutique store of the entity that is focussing on reaching out to home owners through a large bandwidth of products. At the store, Better Life product offering of top quality brands includes Siemens, Smeg, Forbes, Breville, Dyson, Nespresso and Rossetti, amongst many others.
Following from last year’s success when SMEG and Dolce & Gabbana teamed up to realise 100 unique hand painted refrigerators, this year the collaboration ‘Sicily is my love’ focused on smaller products such as toasters, citrus juicers, coffee machines, kettles, blenders, stand mixers and slow juicers. A limited number of these items were sold out on arrival at the Better Life Mall of the Emirates showroom.
Better Life has launched their new philosophy (GUIDE) in collaboration with ESAGLearning. The philosophy was developed during the course of a two month training session and defines the mindset expected from Better Life employees to support the entity’s three business verticals.
GUIDE stands for: Greet & Welcome; Understand Needs; Inspire; Develop Relationships and End Positively.