Better Life and Siemens Home Appliances have formally launched the next-generation Home Connect technology in the UAE with a bang – by taking over Dubai’s Burj Khalifa for an activation on June 18 2019.
This new technology is the future-ready approach to the new role appliances have in daily life. Home Connect turns living spaces into connected homes where devices communicate with users and each other seamlessly and can be controlled over Wi-Fi.
The Home Connect appliances line will currently be sold at Better Life’s Mall of the Emirates and City Centre Mirdif stores and other premium retailers.
Better Life’s indigenous brand Wolf Power has been listed on the brand map of GfK for the very first time, having attained a critical market share. GfK SE is Germany’s largest market research institute, and the fourth largest market research organization in the world. With a revitalized range, expanded availability and especially the efforts of Wolf Power team and Better Life wholesale team, the brand has for the first time been recognised among top contribution brands in the Cooker category with a 3% market share in value in the UAE.
The multi-fold strategy of working with premium manufacturers that supply large appliances to major brands; launching more state of the art products, with exceptional service and superior value proposition to customers and availability at all leading retailers in the UAE; with ongoing expansion through an exclusive distributor in Oman has reaped dividends for the brand.
Better Life recently opened their fifth store in the UAE. The store is located on the first floor of the recently opened Springs Souk. This is the first boutique store of the entity that is focussing on reaching out to home owners through a large bandwidth of products. At the store, Better Life product offering of top quality brands includes Siemens, Smeg, Forbes, Breville, Dyson, Nespresso and Rossetti, amongst many others.
Following from last year’s success when SMEG and Dolce & Gabbana teamed up to realise 100 unique hand painted refrigerators, this year the collaboration ‘Sicily is my love’ focused on smaller products such as toasters, citrus juicers, coffee machines, kettles, blenders, stand mixers and slow juicers. A limited number of these items were sold out on arrival at the Better Life Mall of the Emirates showroom.