The Matrix

Location: Jumeirah Village South

In its aim to meet the client's exciting brief, BSBG set out to provide a sophisticated building that, while sympathetic to its surrounds and the imposed guidelines, is recognizable as an outstanding example of modern architecture. With the use of high quality materials and clean geometric fenestration, the tower is unique, elegant and bold in appearance. Permeable ground floor retail and lobby zones serve to activate the street frontage while the podium levels above bring interest in colour and shade to the street. The tower rises elegantly above and a deliberate focus to the north-east corner of the site has been achieved through the 'peeling' back of the façade.

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