Scope: UAE & Oman
TCL: An Emerging Power in China’s Wave of Globalization
TCL stands for “The Creative Life,” a slogan that represents the company’s aspirations of building one of China’s most innovative and resourceful enterprises.
Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618). Currently, TCL Corporation has set up four business units – TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group, as well as six business groups – System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Highly Information Industry and Real Estate Group.
TCL Home Appliances Group is in charge of the sales of TCL Residential and Commercial AC, dehumidifier, refrigerator, washing machine and small home appliances. Meanwhile, TCL supplies clients with efficient and excellent service and marketing support. At present, the company’s products are sold in 141 countries and regions.
TCL believes what they sell are more than just products, but a new market, a total consumption experience. With the global design resource and penetrating perception, TCL merges the inspirational design, innovative thinking into their products and provides the customers with an extraordinary lifestyle.
“We thank Better Life for the support to TCL over the years. It is our honor to cooperate with the team and we value the trust and the great working relationship we have. I believe with this partnership we will create a better and glorious future for both TCL and Better Life.” – Peter Liang, Manager.