Our Brands

Scope: Oman

Beko is the international household appliances brand of the Arçelik Group.

The brand offers product lines including major appliances, consumer electronics, air conditioners and small home appliances in more than 100 countries worldwide.

Beko’s brand philosophy addresses all the needs of the new generation by offering smart technologies. It stands to be a consumer focused brand delivering quality, smart technology, stylish functional design and environmental responsibility, which provides savings for the world and at home. It is the rising everyday choice for the new smart generation.

By investing in R&D, design and eco-friendly technology, Beko innovates to make life easier. The brand’s “Smart Solutions” positioning focuses on the products’ aesthetic and technological characteristics as well as the advantages they provide to the consumer.

“Better Life has been serving the main international household appliance brand, Beko of Arcelik Group in Oman beginning from 2012.

We value our strong partnership with the Easa Saleh Al Gurg Group very much, which we established more than 50 years ago with the Grundig brand. We have common values that allowed us to walk together with a customer-oriented and value-driven approach.

With the strong, sophisticated and trusted team of Better Life in Oman, Arcelik Group believes in our partnership’s sustainable growth in the coming years, not just as long term partners and allies but trusted friends in the Oman market. Betterlife’s attention to the Beko brand and their excellent service is very well appreciated especially its concentrated focus for bringing the brand’s value to the Oman market.” - ARÇELİK A.Ş., Middle East, Gulf, Africa and Turkish Republics Directorate